Meet Linda

She’s my neighbor here in Nashua and she looks bitchin’ in solar eclipse glasses. 

So why do you need to know Linda? 

Because Linda is your main customer. A middle-aged* woman, home-owner, probably shops at Target, and if we’re being honest, has a few inspirational sayings on the walls of her home. 

Live Love Laugh anyone?

A lot of businesses fail to see results marketing online because they make the mistake of marketing to the masses when they really just need to market to Linda. 

The problem is a lot of owners don’t even know what they’re doing wrong. 

So I created the Linda test. A highly-irresponsible way to test the quality of a customer's experience with your website. 

The great part about it is that it takes about 2 minutes and it’s easy to get a yes or no to each question. You don’t have to fill out a survey or submit any answers. You can keep score in your head. 

The bummer about the Linda test is that you really shouldn’t use it as the end all be all of your marketing plan. 

A score of 10 is perfect. 9 is good. 8 is fine but anything 6 or lower and you’re leaving some serious cheddar on the table. 

The truth is that most small businesses are running with a score of 3 or 4, and they need serious help, because major home service companies run at a 10 full-time.

Of course, these are not the only factors that determine success or failure. If your product/service sucks, no amount of marketing will save you. And it’s possible to find success in business without doing these things. But all else being equal if you get these 10 things right, you’ll have a disciplined online presence that can consistently deliver. 

1. Does your website or google business profile show up when she Googles your name? 
2. Do you have 20+ reviews on your Google Page? 
3. If you search what you do (roofing contractor, landscaping, plumber, etc) in your hometown are you one of the first 8 Google Profile’s to show up? 
4. Do you see your phone number when you open your site (without scrolling)? 
5. Can she tell you what you do at first glance? If your first header repeats your company’s name, answer no. If you say what you do (ex: roofing contractor), answer yes. 
6. Do you have a form fill at the top of your home page? 
7. Does your website say where your business is located? 
8. Do you have an individual page for each service you offer? 
9. Do you have a gallery page to showcase your work? 
10. Do you have a ‘frequently asked questions’ page? 

If you scored 8+ that’s awesome. Congrats! 

If you aren’t happy with your score and want some help improving it. I can help. Give me a call or fill out the form on the contact page and we can chat about improving your online conversion rate. 

P.S** Yes I know Linda is older than middle-aged but if you think I was calling her old in a place that she could see it, you got another thing coming.