Your Website

Your website is where customers find you and form their opinion about you. 

I know businesses who spend tens of thousands of dollars on office space, truck lettering, and signs but run their $1+ million revenue business with a crappy website because they are too cheap to spend the money. 

Don’t skimp. Update it regularly. Make sure it’s SEO optimized and has landing pages for each service you offer. And please for the love of god make it easy for people to find your phone number. 

KEEP IT SIMPLE. You don’t need the taj mahal of websites. You aren’t Apple. You’re a home service business. 

Cookie cutter websites are encouraged. Why? Because your customers are just as tech savvy as you. Maybe even less. 

The goal of your website is to convert visitors to calls and form fills. So make it easy for people to contact you. 

A person who knows nothing about your business should be able to become your customer in 3 minutes or less. 

If your website isn’t easy to navigate, do you think your customer is going to spend the time to figure it out just to work with you? 

Fuhgeddaboudit!!

Hold your customer's hand and encourage them to contact you. Here are a few ways how: 

• Make it easy to find your phone number: Have it at the top of every page. 
• Encourage the Scroll: Leave some info cut off at the bottom of your heading image so you visitors know to scroll. How this roofing company teases the form fill is a good example. 
• Individual Service Pages: Create an individual page for each service you offer (kitchen remodel, bathroom remodel, basement remodel, etc.). It’s easier for customers to understand your specialties. It also makes Google like your website more. 
• Form Fills: Add a form fill to the top of each landing page. It’s 2025, people don’t like talking on the phone. Plus, a majority of your customers do their research after hours when you’re closed. Give them a way to contact you so you can call them back in the morning. 
• Gallery Page: showcase your work with real photos. Don’t use stock photos. They’re tacky. 
• Add an About page: Don’t be a stranger. People want to know who they’re inviting into their home. Add a picture of yourself or your team and give customers a reason to choose you. Here’s a great example of a Pen Company using an About page as a sales page. 
• Showcase Reviews: Show reviews from Google, Yelp, and Facebook right on your website. Reviews carry a TON of weight in the decision making process. 
• Enhance Your Contact Page: Walk prospects through the sales process. Explain who’s going to read the form. How long it’s going to be until someone calls said customer back. Who’s going to give the estimate, etc. and confirm that the form was submitted with a thank you message. Check out my contact page for reference. 

Again, the goal of the website is conversion. Once you have a website that converts you can focus on driving traffic via paid ads and SEO.

If you want some help making your website more user friendly so it converts more visitors to phone calls, fill out the form on the contact page or I’ll give you a call.